This title sequence establishes what the film could be about by the use of colours. in each shot we see the two significant colours are black and red which automatically draw our attention that this is a horror film also the use of red ‘splatters’ in the shots appear to be blood, we relate red to being the colour of blood and the way they are shaped represents blood splatters in its self.
We then move on to looking at the typography in each shot the use of block capitals have an army type look to them which suggests to the audience that there could be an element of action in the film we are then shown a gun made out of blood and what looks to be an aiming part of a gun which suggests an action genre as well as horror. The guns Target suggests people are targeted in the film and also the bloody hand prints we see in the title sequence tell us that there is a lot of death featured in this film we no that there are people in danger by the hand prints.
although there is blood and guns in the title sequence it also has a cartoon type vibe to with which suggests to the audience that they are not quite serious about it and therefore tells us that there may be comical elements to it.
The strange shapes in the sequence suggest disorientation.
The use of sound in the sequence is very much heavily instrumental and fasted paced reffering to the film which connotes the face paced movements within. The music also has that slight action theme to it. The name zombieland tells the audience immidietly that the film is about zombies as well as people.
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